This is a thing! The paradox of choice. Research has been done that shows more choices make it harder to make a choice, and then less satisfaction once a choice is made.
Yesss -- totally this! I have definitely thought about this in the context of UX and my product development focused work, but it didn't quite hit home until I connected it with the impulse to constantly optimize given the limitless 'choice'.
This is a thing! The paradox of choice. Research has been done that shows more choices make it harder to make a choice, and then less satisfaction once a choice is made.
(Gift article) Too Many Choices: A Problem That Can Paralyze https://www.nytimes.com/2010/02/27/your-money/27shortcuts.html?unlocked_article_code=5rwcw5XneN4LvV0-QRDD_wZhWzjoR69Daaix6nN6RiWbt8HlvEucg1NO5fmUCTbqijEhCgvFj2mtH_cWxUmBOmKZNK05Wtc8T1SmrfM72bAUHud0BB7mKTVNHVKIwSVMfqWLy9Gqjvv-ouiwNpfP_SG7fiqI_VcrDXoTV6KEeQoPlE-a-gdSNpk16XhpHLIc3YMWrRrcmIflgFXPl04CcLQOREc3TVmv1yZVbwzHdwKKk3dkj8UxvQcrkyoVjvGh9J0ANNewCbRjnLi2EmKhcjjQ2Qnwn7fF7cDQ79Tt2ok8rF4N5ADtwIDCJ0CqLLNejk_LqEDC1kk&smid=nytcore-android-share
Yesss -- totally this! I have definitely thought about this in the context of UX and my product development focused work, but it didn't quite hit home until I connected it with the impulse to constantly optimize given the limitless 'choice'.
omfg i love renting DVDs from the library!!!!!! i feel what you wrote here so much!
also gah so sweet of you to link to my piece xoxoxo
(i'm finally going back through your substack!! i got way behind)